This new edition of New Venture Creation is a significant update from the ninth edition. Rob Adams continues from the last edition as a co-author.
We have continued to edit for conciseness in this new edition, continuing to streamline your reading experience and reducing the total volume of the text by another 20 percent since the last edition. This improves the flow of the discussion, which now has a greater emphasis on the practical application of entrepreneurship.
The new tenth edition of new Venture Creation Contains the latest updates, including examples of entrepreneurs in action coping with the post-Internet bubble era, the mortgage loan crisis of 2007, and the recession of 2008.
We have also added resources to the publishers’ website for this text. This includes additional cases and concise Venture Opportunity Quick screen in Excel form.
目 錄
PART I: THE FOUNDER
Ch 1 The Global Entrepreneurial Revolution for a Flatter World
Ch 2 The Entrepreneurial Mind: Crafting a Personal Entrepreneurial Strategy
PART II: THE OPPORTUNITY
Ch 3 The Entrepreneurial Process
Ch 4 Clean Commerce and Sustainable Enterprise Movements Are an Opportunity Sea Change
Ch 5 Opportunity Recognition
Ch 6 Opportunities for Social Entrepreneurship
Ch 7 The Business Plan
PART III: THE FOUNDER AND TEAM
Ch 8 The Entrepreneurial Leader and the Team
Ch 9 Ethical Decision Making and the Entrepreneur
PART IV: FINANCING ENTREPRENEURIAL VENTURES
Ch10 Resource Requirements
Ch11 Franchising
Ch12 Entrepreneurial Finance
Ch13 Obtaining Venture and Growth Capital
Ch14 The Deal: Valuation, Structure, and Negotiation
